*It happens.
Brand Identity
2023
BACKGROUNDStress. We need some stress to keep us motivated, but an excessive amount becomes unhealthy. A mindset of “whatever happens, happens” often helps us feel more at ease. *It happens. is a platform that is dedicated to bring people closer to the practice of de-stress involving a variety of information and activities such as music, sports, meditation, and more.
DESIGNThe visual identity centers around the motif of footnotes and asterisks, bold colour palette of black, white, and blue, geometric sans-serif, and photography that evokes confident and sassy personality. The design of the app is created to help users to navigate easily even under stress.
PROJECTSelf-initiated
Illustrator
Photoshop
XD