Artspace H
Brand Identity
2021
BACKGROUNDArtspace H provides unique exhibitions to the general public, participates in diverse art fairs, and assists art collectors and visitors with their needs. The gallery discovers and supports rising artists while they plan and direct a variety of exhibitions.
DESIGNThe previous visual expressions did not fulfill the current gallery’s mission. The new symbol includes the imagery of the folding wall (with the hidden H) where it represents creating a valuable and comfortable space for the audience. Since the folding wall is not constrained to a particular orientation, it matches with the gallery’s emphasis on being flexible and creative.
PROJECTFreelance
Illustrator
Photoshop
After Effects
Sketch