No Soggy Books
Brand Identity
2025
BACKGROUNDNo Soggy Books creates books in various genres using eco-friendly paper to conserve water and protect marine life. They produce zines, novels, and catalogs that save 15 gallons, 10 gallons, and 5 gallons of water respectively. As a Certified B Corp company, No Soggy Books donates a portion of their profit to wildlife organizations and to nations that are heavily impacted by long-term droughts.
DESIGNThe wordmark uses a mix of water-like sans-serif and serif to connect to the theme of marine life. The shades of blue represent water, and the neutral tones represent land. The pop of neon and gradient colours are used minimally to show the innovation behind producing these books. The motifs of rock shrimp for zines, sea bass for novels, and blue whale for catalogs are used to signify the thickness of book and gallons of water saved; each category uses a specific colour pairing to enhance this system.
PROJECTStudent (MFA)
Mentor: Andrew Walters
Illustrator
Photoshop