Nocking Group
Brand Identity, Strategy
2024
BACKGROUNDNocking Group is a property management, design, and construction group based in Philadelphia. The group provides crafted and intricate services that are based on the personal needs and lifestyles of young landlords and tenants in residential buildings, complimenting the existing name of “nocking”.
DESIGNNocking Group needed a strategy and visual identity that balances professional and friendly personalities. The group is differentiated by having a holistic approach with intentional solutions as a small, Asian-owned team. The design centers around the symbol depicting the archery process of the arrow in rest and activation; the use of neutral tones, friendly sans-serif, subtle yet engaging photography, and two-column layouts add to the system.
PROJECTFreelance
Illustrator
Photoshop
InDesign
After Effects