Notedited
Brand Identity
2023
BACKGROUNDNotedited is a fragrance brand that focuses on the unedited process of fragrance-making using natural ingredients and the personal expression of being transparent and honest. This brand creates a better understanding of fragrances especially for first-time explorers.
DESIGNNotedited engages their customers to record their own experiences while using the product. The visual system includes a serif typeface that has jagged forms symbolizing unaltered ideas, accompanied by the use of italics where it creates gentle emphasis to specific expressions. Shades of green, brown, and gray depict colours of nature. The motifs of the irregular cut-shapes and subtle gradation represent the coexistence of boldness and vulnerability.
PROJECTSelf-initiated
Illustrator
Photoshop