The Tear Celebration
Brand Identity, Art Direction, Photography, Publication
2024
2025 Graphis New Talent Awards (Honorable Mention)
2025 Indigo Design Award (Gold Winner in Magazine & Newspaper Design for Graphic Design)
2025 Indigo Design Award (Silver Winner in Branding for Graphic Design)
2025 Indigo Design Award (Bronze Winner in Branding for Restaurants / Cafe)
BACKGROUND
People get cakes for the good occasions. But there are no cakes associated with an unfortunate series of events. The Tear Celebration challenges this idea and celebrates crying, tears, and sadness through cakes and cake expressions.
DESIGN
The Tear Celebration has a logo set and typographic system that stacks up neatly like a regular cake. However, the photography and art direction explore the abstracted forms of cake that express a specific sad situation, in this case outlining for the Fall/Winter 2024 Collection. The main colours of purple and gray are used to express both quiet and modern tones. The sharp serif represents the feeling of a heartbreak.
PROJECT
Student (MFA)
Mentor: Jeff Glendenning
Illustrator
Lightroom
Photoshop
InDesign